AGROTICA to the SUPERLATIVE degree


One of the largest exhibition brands in the agriculture sector in the Balkan and the European markets, AGROTICA, is still a clear leader after 28 years, and it is getting set for its next event at the Thessaloniki International Exhibition Centre, from 30 January to 2 February 2020.

With an intensely internationalised profile and a representative presentation of global technology from the entire spectrum of agricultural entrepreneurship, AGROTICA has raised the bar and increased volumes, sky high.

Surpassing all precedent, during the four-day event last year it welcomed 143,754 visitors - recording more than a 100% increase in international hosted buyers - while it housed more than 1950 (direct and indirect) exhibitors in 60,000 square metres of exhibition spaces.

Considering the dynamism that this trade fair has developed, especially over the past 5 years, forecasts unreservedly foresee success with increased volumes for the 2020 event. Important agricultural supplies and machinery trade and sales leaders have already expressed an interest in participating, as have representative houses of the largest companies in the sector globally.

At the same time, a series of noteworthy side events are being held, which aim at enriching the exhibition event, developing networking hubs, and highlighting the scientific and research work of educational foundations and agencies, with the 8th Pan-Hellenic Conference of the 28th AGROTICA standing out, along with other innovative initiatives.

It should be noted that select international hosted buyers from 30 countries were welcomed as part of this major event’s hosted buyers’ programme. In combination with domestic visitors, they turned Thessaloniki into an “exhibition tourism destination”, creating a fiesta-like atmosphere and intense commercial activity.

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